Do you think Punjab is on track when it comes to clean air action? If not, then what do you think can the state do to tackle its severe levels of air pollution?

Are there causes of air pollution that stress you out? How are people living and breathing in the state of Punjab? We want to hear the voices of those affected by these conversations

Young people - we want to hear from you! Share the most unheard Punjab pollution stories and local solutions for clean air by joining this competition

Be innovative, be persuasive – and be bold!


What you can Submit

1) Videos

2) Photo Essay


Decoding the sources

What is the state of air quality in Punjab? What are the different sources of air pollution and what are we doing about it?

People’s pollution stories

Stories on how air pollution has affected lives & livelihoods in Punjab


Pind di clean air Innovation

Highlight innovative ideas which are mitigating air pollution and bringing solutions in Punjab


These pieces can be experience-based, investigative, vox pop, documentaries or any other format that you’d prefer.

What will you get

The top three winners will receive the following prizes

1st Place

A cash prize of INR 15,000

2nd Place

A cash prize of INR 10,000

3rd Place

A cash prize of INR 5,000

In addition to that, the top 50 applicants will be provided the following:

An online storytelling and video-making bootcamp run exclusively by an award winning platform- Pluc

One-on-one guidance to create your entry for the second (final) round

Competition Structure

Round 1

The competition is open to participants from Punjab and accepts entries in the categories listed above. Submit your entry in any of the available categories to be reviewed by the judging panel.

Video Story

  • Stories should be 1-3 minutes long.
  • Individuals/groups can submit one story per category.
  • Stories should be appropriate for all audiences shot under fair use after the prior consent of individuals captured

Photo series

  • Each photograph should be accompanied by a caption and a short description (50 words)
  • The photograph should be original; not morphed and the participant should be the sole and original owner of it.
  • The photo must not contain violence, profanity, obscenity, racism, intimidation or direct attacks on individuals or organizations.

Round 2

Top 50 entries will be selected and will join a 2 day bootcamp after which they’ll have to work on a final assignment related to the story prompts shared in the bootcamp.

Training and mentorship for selected students with the Pluc team will be provided through this process.

The bootcamp will cover

  • Introduction to Mobile Storytelling
  • How to find a good story
  • How to storyboard
  • How to shoot
  • How to anchor
  • How to fact-check
  • How to position your video on social media
  • Tips & Tricks
  • Q&A

Who can enter the contest:

1) Any person between the age of 15-29 years, living in and sharing a story from Punjab

2) While we encourage participation from school & college students, you can submit an entry as long as you are a young person with a story to tell.

How to enter

Send us your application following the Apply button at the bottom of this page and follow the steps described below.

  1. Introduction to Mobile Storytelling
    • Name of author/producer(s)
    • Age of author/producer(s) on day of submission in the competition
    • Name of registered school/college/group if any
    • State and city of residence
  2. Fulfill the Format & Structure and the Dissemination criteria for its category.
  3. Focus on real and current local issues and present possible and constructive solutions supported by credible sources e.g. local stakeholders, experts, research, etc.
  4. Include a credit role, footnotes or a bibliography with the sources of images, video footage, music and information not created by students (see information in T&C).
  5. Credit information
    • Courtesy for footage that isn’t owned by you
    • Source of data or any information used
    • Source or owner of music used
    • Bibliography for story and other information cited by experts featured in the story

Terms & Conditions


There is no fee payable to enter the competition.

Entries can be in Hindi, English, Punjabi

Declaration of Consent for the Processing of Personal Information and the Use of Videos/Photos/Articles Submitted

When signing up to this competition, you agree that we can process your personal data provided in the submission form and given to us during the competition. We process the data so that we can register your participation, judge the submission and save what you have submitted and publish your submission.

Necessary permission, e.g., for photographing the faces of children and women especially, are the responsibility of the author and must, therefore, be sought. All videos will be saved in our archives and used to promote the winners and the programme.


Entries will be judged by a panel of storytelling experts, environmentalists, air quality experts and select partners. The full names of the judges can be made available on request. Judging will take place during January and February 2021 after which winners will be contacted and announced for the same, unless a winner objected to publication of their name at the time of entry. Entries will be judged on the criteria of originality, creativity, quality, and solutions presented. The judging panel’s decision is final, and no correspondence will be entertained once the declaration has been made. Winners will be contacted via the contact information provided with their submission.

Plagiarism and citing Your Sources

Plagiarism, or using someone else’s ideas, words, images, videos and music and representing it as your own original work, is a serious offense. Therefore, it is very important that you properly cite any ideas, text or other media that are not your own. You can cite your sources using footnotes, credit rolls for videos, or a bibliography. There are several online sources where you can check your written work, such as articles, for plagiarism. As stated in the criteria, all photos, articles, and videos should be your own original work, and in the case of videos a minimum of 70 percent of the video should be your own video footage, images, etc. When reporting on issues and events, it is likely you will conduct additional research on your topic – and we encourage this! Just make sure that you can show where you found your information by citing it.

Use of Music for Video Entries

It is illegal to copy or otherwise infringe upon the rights of copyright-protected music, photos and text, without the written permission of the copyright rights-holder. Obtaining music licenses to permit the use of copyright-protected material, even for a not-for-profit video, can be problematic. As such, it is strongly recommended that you do not use copyright protected music in a video entry.

Please note that many platforms currently review whether uploaded videos use copyright-protected work. Work found to be using copyright-protected material is usually detected by copyright bots and suspended from the platform. In some countries, infringement of copyright law is enforced, and punishable by hefty fines and a criminal record.

As an alternative, you can resort to the YouTube Audio Library, which offers royalty-free tracks made available for any not-for-profit creative purpose, and do not require written permission from the rights-holder.

Music may also be published under an open content licensing scheme, such as the Creative Commons license. There are still terms, conditions and restrictions applicable for music taken from the above sources, so please ensure these are fully observed and there is no copyright infringement in your video entry.

Use of external images in photos or videos

When using images in photos or videos, it is important to ensure that they can legally be used and shared by others. Open source and Creative Commons licensed images may be used, as long as attribution and/or the source is provided through footnotes or a bibliography.

All contestants undertake that no part of the entry violates any law(s) of India and that PLUC or its partners are indemnified from any legal liability arising out of its Publication.

By sending your Video/Photo series you confirm that there are no copyright infringements on your behalf. The organization takes no responsibility in this matter. Resolving any such disputes or objections raised by an individual, group of individuals or organization, will be the applicant’s responsibility.

No applicant or entry will be either discriminated against or favored on the basis of their race, ethnicity, class, caste, religion, belief, sex, sexual orientation, gender identity, age, language, education, or any other status. Every content, every form and every technique will be admitted with no censorship of any kind.

Entry forms with incorrect, inadequate, illegible, or ambiguous particulars will not be considered.

All the best! For any questions please reach out to info@letmebreathe.in