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Twitter blossoms with environmental conversations on this 50th #EarthDay

By: Joe Sebastian

The year 2020 has brought so many firsts and new experiences, and this year’s Earth Day, April 22, will certainly be among them. Because we can’t go outside and participate in collective experiences, we are celebrating the Earth on Twitter this year.

The conversation on Twitter has spiked 285% around the discussion of action and innovation in sustainability, and there have been more than 1 million Tweets tying this period of COVID-19 to impacts on the environment. Moreover, there are about 20 million unique Tweets about the environment since last Earth Day.

Joe Sebastian

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