How to be a conscious shopper in a fast fashion world

With the increasing popularity of fast fashion and rapid growth in purchasing power, India is set to become one of the largest consumer markets in the world. In pandemic times, online shopping is a convenient and safe outlet to indulge, a fun highlight in our otherwise monotonous days.  Studies show that shopping gives the reward […]

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20 ways to help save the planet

Our planet will never be the same. The 51st Earth Day is a stark reminder of how drastically our environment changed over the years. It’s also a reminder for us to be thankful and embrace our environment by taking further steps to protect its integrity!  Now comes the question: “What can I do? How much […]

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5 steps to become a conscious fashion consumer

An article about sustainable fashion and how it minimize the impact on environment.. It's an absolute boon.

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Can sustainable fashion be trendy?

‘How many clothes are too many clothes?’ Enough to affect the environment in a harmful way. The fashion industry produces 10% of all humanity’s carbon emissions and is the second-largest consumer of the world’s water supply, and pollutes the oceans with microplastics. Now, to give out more produce, fast fashion brands produce clothes almost every week with attractive sales and discounts […]

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From Fast Fashion to Fast Depletion

We may love shopping and buying new clothes, but at what cost? Reports show that the fashion industry is one of the world's biggest polluter, and soon to be an occupational hazard as well! Shocking isn’t it?

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Wearing second-hand clothing can be a step towards sustainability

Who does not like an addition to the wardrobe once in a while? A new dress, a new t-shirt, a new scarf does add a glimmer to our boring old collection of clothes. In this era of everything arriving at our doorstep with a click of a button, shopping for clothing has become easier than […]

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Opt for thrifting to save the environment

India is on its way to become the world’s sixth-largest apparel market and the fashion industry plays a prominent role in this growth. Fast fashion is becoming popular by the day as most brands are adopting it. The fast fashion industry is more harmful to the environment than you’d think. Environment cost of fast fashion […]

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How to approach a sustainable closet?

Fashion resonates differently to every individual which revolves around different styles and element involved in creating an outfit. But there are certain pieces that everybody should have so that it can work as a canvas to further develop various style vibes according to different occasions. Therefore, to create a sustainable closet we should keep certain […]

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Thrifting: A sustainable solution to fast fashion?

Ever thought of what happens to the shirt, dress or jacket when you throw it off? How many times do you wear it before disposing it off? Well, after reading this article, you may think about it twice. ‘Of all the things we use that harms the environment, the fashion industry is among the top […]

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How to get started with sustainable fashion

I grew up absolutely in love with clothes and fashion. As a child, I would save movie posters and cut outs from magazines for my next trip to the tailor. At age 6, my biggest passion was simply wearing the clothes I saw in my favourite stories on the big screen. And even as I […]

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Fast fashion isn’t saving us. Far from it.

Fast fashion is defined as “inexpensive clothing produced rapidly by mass-market retailers in response to the latest trends.” What that basically means is that fast fashion is knock off clothing, which is mass-produced, easily accessible and above all an effective way to be up to date with the latest trends on a budget. Regardless of […]

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How polluting is the fashion industry?

Fashion industry play an important role in pollution of air and can resist to have clean air.

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Reduce your fashion environmental impact in 4 steps

It’s interesting to see how our everyday choices have tremendous impacts on the environment, whether we realize it or not. Right from our food habits, to the way we consume, the products we use, the way we build our houses and the clothes we wear. Collectively, every single habit is adding to the already existing […]

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Why sustainable fashion matters

Recently, with Unlock 1.0, on a drive to look around the city, I came across a landfill that had been there for years. Heaps of mountainous garbage just lying around with some ragpickers looking to recycle plastic bottles. Being a designer and working in the fashion industry for the past few years made me wonder […]

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Sustainable Wardrobe: Why YOU Should Upcycle Your Clothes

“There is no beauty in the finest of cloth if it makes hunger and unhappiness.” -Mahatma Gandhi Fashion production releases 10% of the world’s carbon emissions, more than international flights and maritime shipping combined. The fashion industry is responsible for 20% of all water pollution worldwide. If the fashion industry continues on its current path, […]

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Displaced communities, a result of climate change

Over 870,000 trees planted in Maharashtra to expand and protect tiger habitat

5 easy green swaps to start your sustainable journey