Opt for thrifting to save the environment

India is on its way to become the world’s sixth-largest apparel market and the fashion industry plays a prominent role in this growth. Fast fashion is becoming popular by the day as most brands are adopting it. The fast fashion industry is more harmful to the environment than you’d think. Environment cost of fast fashion […]

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How to approach a sustainable closet?

Fashion resonates differently to every individual which revolves around different styles and element involved in creating an outfit. But there are certain pieces that everybody should have so that it can work as a canvas to further develop various style vibes according to different occasions. Therefore, to create a sustainable closet we should keep certain […]

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Thrifting: A sustainable solution to fast fashion?

Ever thought of what happens to the shirt, dress or jacket when you throw it off? How many times do you wear it before disposing it off? Well, after reading this article, you may think about it twice. ‘Of all the things we use that harms the environment, the fashion industry is among the top […]

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How to get started with sustainable fashion

I grew up absolutely in love with clothes and fashion. As a child, I would save movie posters and cut outs from magazines for my next trip to the tailor. At age 6, my biggest passion was simply wearing the clothes I saw in my favourite stories on the big screen. And even as I […]

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Fast fashion isn’t saving us. Far from it.

Fast fashion is defined as “inexpensive clothing produced rapidly by mass-market retailers in response to the latest trends.” What that basically means is that fast fashion is knock off clothing, which is mass-produced, easily accessible and above all an effective way to be up to date with the latest trends on a budget. Regardless of […]

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How polluting is the fashion industry?

Fashion industry play an important role in pollution of air and can resist to have clean air.

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From Fast Fashion to Fast Depletion

We may love shopping and buying new clothes, but at what cost? Reports show that the fashion industry is one of the world's biggest polluter, and soon to be an occupational hazard as well! Shocking isn’t it?

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Reduce your fashion environmental impact in 4 steps

It’s interesting to see how our everyday choices have tremendous impacts on the environment, whether we realize it or not. Right from our food habits, to the way we consume, the products we use, the way we build our houses and the clothes we wear. Collectively, every single habit is adding to the already existing […]

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Why sustainable fashion matters

Recently, with Unlock 1.0, on a drive to look around the city, I came across a landfill that had been there for years. Heaps of mountainous garbage just lying around with some ragpickers looking to recycle plastic bottles. Being a designer and working in the fashion industry for the past few years made me wonder […]

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Sustainable Wardrobe: Why YOU Should Upcycle Your Clothes

“There is no beauty in the finest of cloth if it makes hunger and unhappiness.” -Mahatma Gandhi Fashion production releases 10% of the world’s carbon emissions, more than international flights and maritime shipping combined. The fashion industry is responsible for 20% of all water pollution worldwide. If the fashion industry continues on its current path, […]

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Easy Ways You Can Make Your Wardrobe More Sustainable

As we all are locked down, it’s time to do something new and different and most importantly it’s time to do something sustainable. But as I grew up and joined the fashion industry, as a fashion model, my fashion needs and styles evolved more frequently especially as per the seasons, the fashion weeks and the […]

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Conscious Consumerism: How it can affect change and how you can be a Conscious Consumer yourself

In this world of technological advancements, we see everything going at a faster pace. There’s always a race for new and better products. Many of us want to escape it, and we don’t know-how. CONSCIOUS CONSUMERISM is how you can make an impact, at least a small one, which will be a sign of peace. […]

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Garb, Not Garbage: Why Minimising Your Wardrobe is Not Always the Most Sustainable Choice

By getting rid of your old clothes, you’re doing the environment more damage than good.

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Āroka: A Sustainable Fashion Label Fusing fashion with Fair Usage

Āroka essentially symbolises the crack of light that shines through woven cloth, an identity the Mumbai-based sustainable fashion label has embraced since its inception. Āroka aims to be the point of intersection between sticking to tradition and making a statement while contributing to a more conscious, environmentally friendly and just world. So, the label primarily […]

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Sustainable Should Be Your Fashion Statement

We all love fashion. No matter how overrated the prices are and how bad the quality is. If it looks crazy on you, you will want it. So sustainable fashion is not about changing the way you dress, it is about what you wear, where you buy it from and do you really need what […]

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India’s ‘plastic’ problem: Is it evolving?

The Sustainability 100+ Dialogues 2021: The future of sustainability in Haryana

How will a coal power plant put Sundarbans at risk?