About Us

India’s largest storytelling network dedicated to sustainability and pollution.

Let Me Breathe (LMB) is a platform that provides space to document and tell stories of living and surviving air pollution, climate change and end of fossil fuels in India. 

It started out as a hashtag used by Delhiites while uploading their video logs documenting their days of high pollution but over time has quickly developed into a pan India movement. 

LMB combines the ethics of mobile storytelling, public engagement advocacy and a multi-channel approach on digital and social media platforms – that helps the community reach millions.

Launched in Oct 2017, where people started using #LetMeBreathe as a hashtag to share their air pollution stories during Delhi’s peak pollution months, it’s now present in 11 cities with more than 300 storytellers sharing stories on pollution, zero waste, sustainability, and renewable energy.

#LetMeBreathe is a community-run by people like us create (pluc) and all creators undergo fact-checking, mobile storytelling and social media trainings.

People Like Us Create is one of India’s largest premium storytelling tech platform, powered by a network of creators in every corner of the country. We believe that real stories told powerfully can change lives and behaviour.

Presently we have enabled 30000 creators and currently work in 12 cities with 600 pro creators.

They help the 99% internet users create and share premium content at scale.