India renewed its pledge on individual and collective action as Prime Minister Narendra Modi and United Nations Secretary-General Antonio Guterres jointly launched the country’s flagship programme ‘Mission LiFE’. The acronym LiFE stands for “Lifestyle for Environment” and is intended to encourage individual actions against mindless consumption.
“The issue of climate change is being witnessed everywhere. Our glaciers are melting, rivers are drying up. Mission LIFE will help in fighting the climate crisis,” said PM Modi, while launching the programme at Kevadia in Gujarat, on Thursday.
Why is Mission LiFE important?
Mission LIFE aims to be India’s signature initiative at the United Nations to nudge individual and collective action to protect and preserve the environment, read a report. The global movement will showcase sustainable goals and climate actions taken by countries and individuals around the world.
A three-pronged approach has been described by the government think tank Niti Ayog to promote sustainable living.The first is to nudge individuals to practice simple environment-friendly actions, second is to enable the markets to respond to the changing demand and lastly, influence government and industrial policy to support sustainable consumption and production. Reduce, reuse and recycle is at the heart of the programme.
LiFE will also be India’s theme for its pavilion at COP27, to be held in Sharm-el Sheikh, Egypt, in November. Mission LiFe booklets will be distributed among participating nations and it will create awareness around ways in which individuals and communities can utilise resources in a conscious way.
World converges for climate action
PM Modi has stressed on how the mission emboldens the spirit of the P3 model, Pro Planet People. “Mission Life unites the people of the earth as pro planet people, uniting them all in their thoughts. It functions on the basic principles of ‘Lifestyle of the planet, for the planet and by the planet’,” he added.
Guterres, who is on a three-day visit to India, hoped the focus on more sustainable living “can spread throughout the world.” France, the UK, Argentina, Georgia, Guyana, Madagascar, Mauritius, Estonia, Nepal and the Maldives sent congratulatory messages on the launch.