03 Dec 2021
Animal welfare on its pages, Elle magazine to stop using fur in editorial and advertising content worldwide
International fashion magazine, ELLE, has made the historic decision to ban fur from the pages of all its international editions.  According to a Reuters report on Thursday, the publication has taken this decision as part of their move to support animal welfare and reflect changing tastes. Thirteen editions have already implemented the charter, while a […]

International fashion magazine, ELLE, has made the historic decision to ban fur from the pages of all its international editions. 

According to a Reuters report on Thursday, the publication has taken this decision as part of their move to support animal welfare and reflect changing tastes.

Thirteen editions have already implemented the charter, while a further 20 will do so as of January 1. The remaining editions will follow from January 1, 2023.

https://twitter.com/BoF/status/1466381004160000000

“It’s a really great opportunity to increase awareness for animal welfare, bolster the demand for sustainable and innovative alternatives and foster a more humane fashion industry," said ELLE senior vice president and international director Valeria Bessolo LLopiz, hailing the organisation's “fur-free future”. 

ELLE, which was founded in 1945, is published around the world today. Each of the magazine’s 45 global editions has signed a charter to ban editorial content promoting animal fur on its printed pages and its online and social media sites.

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The charter was penned collaboratively between ELLE owner Lagardère Group, Humane Society of the United States, Humane Society International and Creative 4Change.

In the last few years, a number of fashion houses and retailers have said they were ditching animal fur or skin amid pressure from animal rights groups and changing tastes from younger, ethically and environmentally savvy customers.

“Fur appears to be outdated and not fashionable anymore, and especially for the Gen Z, who is the golden target of the fashion and luxury industry,” Bessolo LLopiz added.

In September, luxury group Kering, announced all its brands would stop using animal furs in collections, four years after its star label Gucci made the move.

“Gen Z wants fashion to be responsible, ethical and innovative, and that’s what’s happening," Bessolo LLopiz concluded.

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