Boond: Sustainable Fashion With Vintage Minimalism
By: Nandini Amlani
Boond is a sustainable brand based out of Ahmedabad. The brand revolves around the idea of loving Indian handwoven textiles and valuing the process of weaving them. Each garment label has the weavers name mentioned on it.
All the garments are made from handwoven muslins (jamdani, checks, stripes). The silhouettes are very relaxed and comfortable which are inspired by vintage minimalism.
I started this brand because of my love for Indian textiles, and how Long-lasting and comfortable one feels when they wear them, and especially for the Indian weather.
The making of these textiles also leads to employment generation and harms the environment minimally rather than fast fashion goods that are trendy and would create a much larger environmental impact by creating more waste than a sustainable brand of clothing.
I want Boond to be on the global market one day being one of the major sustainable fashion brands.
(The views expressed in the article are the author’s own. Let Me Breathe neither endorses nor is responsible for them.)